A POV Shop is a purposeful, online pop-up shop produced in partnership with a creator partner and features brands from historically excluded entrepreneurs (HEE) such as BIPOC, women, and LGBTQIA+.

Each shop includes a small, curated selection of products by HEE brands chosen by a creator partner, available for purchase for a limited duration. Each shop features the stories of these entrepreneurs and sells select products for you to easily discover, purchase and support them. POV Shops are powered by Axyz and support our growing network of HEE brands.

POV is our acronym for 'point of view,' and you can search for POV Shops on pov.shop.

POV Shops are centered around the power of discovery, based on a unique promotional model designed to help brands founded, owned and led by historically excluded entrepreneurs break through and acquire new customers with no upfront costs. We assist our creator partners to select and curate a small selection of up to 10 brands from Axyz Network to be included in a customized shop.

In addition to learning more about these brands and their founders, you help support these brands by purchasing products you've discovered through our shops and becoming a loyal customer of the brands in their retail channels in the future.

Our creator partners share their content everyday for their audiences to entertain, educate and elevate topics that are important to them. These creators leverage their platform for brands and products that they desire to support from Axyz Network of entrepreneurs.

Axyz creates a custom, curated POV Shop for such partners so they can share their recommendations with their highly engaged audiences. Our creator partners are not paid to select or endorse certain brands or products. Instead creators receive free products to try, choose only those brands and products they wish to support or honestly recommend, and will receive a commission from each purchase.

Together we support future HEE brands as Axyz commits 10% of net profits from each shop towards grants for next-generation e-commerce HEE brands.

We continuously review grant applicants and their business needs to ensure these grants can make an impact in their next stage of growth. And when the time is right, we hope these brands choose to become part of our Axyz Network of brands.