An Attn (prounounced 'attention') Shop is a purposeful, online pop-up shop produced in partnership with an influential advocate partner and features brands from historically excluded entrepreneurs (HEE) such as BIPOC, women, and LGBTQIA+.
Each shop includes a small, curated selection of products by HEE brands chosen by a partner. Products are available for purchase for a limited duration. Attn Shops are powered by Axyz and support our growing network of HEE brands. Each shop features brands alongside the stories of these entrepreneurs. We offer select products for immediate purchase so you not only discover them, but also easily purchase to support them.
Attn is our abbreviation for 'attention,' and you can search for Attn Shops on attn.shop.
Attn Shops are centered around the power of discovery. We've designed a unique promotional model to help brands founded, owned and led by historically excluded entrepreneurs break through and acquire new customers with no upfront costs. We assist our partners to select and curate a small selection of 10 brands from Axyz Network to be included in a customized shop.
Attn Shops feature the stories of these brands and their founders. You support them by purchasing products you've discovered through our shops. We hope you return to their retail channels as loyal customers in the future.
Our influential partners leverage their platform for a cause or community of entrepreneurs that are important to them. Axyz creates a custom, curated Attn Shop for such partners at no charge and they can promote them to their highly engaged audiences.
Our partners do not receive any commissions or donations from sales.
Together we support future HEE brands as Axyz commits 10% of net profits from each shop towards grants for next-generation e-commerce HEE brands.
We continuously review grant applicants and their business needs to ensure these grants can make an impact in their next stage of growth. And when the time is right, we hope these brands choose to become part of our Axyz Network of brands.
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